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Comforting Hands

Alabama Lifespan Respite

Respite Care is temporary short-term relief for caregivers of individuals with special needs such as: developmental and physical disabilities or other chronic illnesses that are related to health concerns, medical fragility, or for those at risk of abuse and neglect.

2023 Public Service Project

Last year, the American Advertising Federation of North Alabama was honored to work with Alabama Lifespan Respite (ALR) for our 2023 public service project. 

Project: Create educational videos to help ALR build awareness of their offerings.

Audience: Caregivers across the state of Alabama

Contributors: The Library of, Honest Films, Red Sage Communications, and volunteers from the AAFNA Board of Directors

Our Results: We created three videos highlighting three caregivers’ journeys with ALR. Each video shares a different type of caregiving experience, allowing different caregivers across Alabama to see how ALR can uniquely impact them. Since the completion of the project, ALR has shared these videos in waiting rooms across the state, on YouTube, social media, and on local news. You can view each video below.

Public Service Project 2024

The Public Service Committee is now accepting applications from non-profit organizations. If your local non-profit needs marketing assistance, please fill out the application by Friday, March 29. We will select the lucky non-profit on Wednesday, April 10.

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