2023 Public Service Project
Last year, the American Advertising Federation of North Alabama was honored to work with Alabama Lifespan Respite (ALR) for our 2023 public service project.
Project: Create educational videos to help ALR build awareness of their offerings.
Audience: Caregivers across the state of Alabama
Contributors: The Library of, Honest Films, Red Sage Communications, and volunteers from the AAFNA Board of Directors
Our Results: We created three videos highlighting three caregivers’ journeys with ALR. Each video shares a different type of caregiving experience, allowing different caregivers across Alabama to see how ALR can uniquely impact them. Since the completion of the project, ALR has shared these videos in waiting rooms across the state, on YouTube, social media, and on local news. You can view each video below.