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Silver Medal Award

The AAF's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence, and responsibility in areas of social concern.​

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Annually, clubs across the country bestow this national AAF honor upon outstanding members of the local advertising community. The AAF Silver Medal is the highest award that can be given by an American Advertising Federation chapter and is considered the equivalent of a lifetime achievement award.

Criteria​

The Silver Medal committee, comprised of past Silver Medal winners in North Alabama, chooses the recipient from the nominations based on the following criteria:

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  • Contribution to their Company

    • The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service. 

  • Creative Ability

    • The recipient must have shown a consistent, high degree of original thinking in their field.

  • Contribution to the Advancement of Advertising

    • ​The recipient must have worked to increase the stature and raise the standards of the advertising profession.

  • Contribution to the Community

    • ​The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

  • Service to the American Advertising Federation

    • The honoree should have demonstrated a long-term commitment to the local American Advertising Federation chapter. Service to the corresponding AAF District and AAF National further solidifies the depth of service.

FAQs​​

  • Who can submit a nomination for this award?

    • ​Anyone! You do not have to be a past recipient of the Silver Medal Award to make a nomination.

  • Who selects the winner?

    • The Silver Medal committee, comprised of past Silver Medal winners in North Alabama, chooses the recipient from the nominations

  • When will the winner be announced?

    • The winner will be announced at the American Advertising Awards Gala on Thursday, February 26, 2026. â€‹

  • When are nominations due?

    • ​​We are accepting nominations until 11:59pm CT on Tuesday, February 3, 2026.

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